Back in 2017, our Co-Founder Sienna left an almost 13 years in the corporate world to start a company called WMN/WRK (‘women work’) that would help women access vetted female professionals like financial advisors, professional coaches, therapists and lawyers. We interviewed and met with each person in our network so we could truly feel confident recommending them to people who needed help. What grew from those early days was a realization that people who needed our services the most were parents – the people with the least amount of time but the longest to-do list.
We doubled down on this focus and were thrilled when Mary Beth Ferrante joined WMN/WRK full-time as Co-Founder and CEO. From this partnership, we were full steam ahead on our mission to make work a more supportive and inclusive environment for working parents.
Today we are honored to work with some really rad companies that want to support their working parents and rebranded WMN/WRK to WRK/360.
Why the name WRK/360?
Because when you are a working parent, there is no ‘work you’ and ‘home you’, there is just you and try as you might, you are still a parent during your 9 – 5 and you need support. You need support to help you grow your career (or figure out what you want with your career), manage all the kid stuff happening at home, childcare, the mental load and learning a whole new set of communication skills for home life and work life and well, just life!
About Mary Beth Ferrante,
Co-Founder & CEO
Mary Beth Ferrante is a mom of 2 and advocate for creating inclusive workplaces for parents. She is the Co-Founder & CEO of WRK/360, a platform designed to retain and attract working parents by providing programming and personalized support for managers, teams, and leaders. As a former SVP in the finance industry, she always valued growing her career and like so many other career-driven mamas, she was surprised to hit the Maternal Wall. Her own experience propelled her to dive deeper into maternal bias, to influence changes to workplace culture and to advocate for a national paid leave policy. Her work has been featured in Forbes, Today, Working Mother, FairyGodBoss, ScaryMommy, and more.
About Sienna Babb,
Co-Founder, President & COO
Prior to starting WRK/360, Sienna was a business development, strategy and operations executive for major corporations such as NBCUniversal, Activision and Sony, with a focus on building and launching digital businesses and products. She has an MBA from UCLA Anderson School of Management and a B.S. from Cornell University.
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